AYUUK

The Pasilla Mixe chilli is the hero here. Sourced directly from the Mixe farmers on the Sierra Norte mountains, we macerate the smokey chillis in a special alcohol made from Danish heritage Purple Wheat and organic malted barley. After distillation those same chillis are then used to make a Pasilla Mixe kombucha which is also distilled and then blended in to adjust the alcohol percentage. Read the full story of Ayuuk here.

43% ABV.
Flavor:
Earthy, dark red fruit, smokey.
Recommended serve:
Over ice, with Ginger Ale and a squeeze of Lemon.
Other suggestions:
Ayuuk Flip

Ayuuk Margarita

from €13,00
  • from €13,00
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  • How to drink Empirical: Ayuuk Margarita
    How to drink Empirical: Ayuuk Margarita

    How to drink Empirical: Ayuuk Margarita

    The smokey flavor of Ayuuk, our Pasilla-Mixe spirit, finds a new expression in this easy-to-make margarita. Already a summer hit!

  • Launch: Germany, let's catch up
    Launch: Germany, let's catch up

    Launch: Germany, let's catch up

    You will now be able to find most of our bottles and cans in some of Germany’s finest bars, restaurants and bottle shops.

  • Releases: The Dove
    Releases: The Dove

    Releases: The Dove

    The Dove is Ago Perrone and Giorgio Bargiani's take on an all-time Mexican favorite: the Paloma.

  • How to drink Empirical: Ayuuk Flip
    How to drink Empirical: Ayuuk Flip

    How to drink Empirical: Ayuuk Flip

    The main ingredient in this spirit, Pasilla Mixe, is a special, smoke-dried chili grown at 2,700 meters above sea level by the Mixe people — known in their native language as Ayuuk. Once fully ripened, the chilis are partially dried on the plant and finished on wicker racks over gnarled hardwood smoke. The true Pasilla Mixe possesses a twilight, dark red fruitiness and a unique earthiness that reflects the rugged terroir in which it grows.

  • Serves: Ayuuk & Ginger Ale
    Serves: Ayuuk & Ginger Ale

    Serves: Ayuuk & Ginger Ale

    Our new core spirit Ayuuk is based on Pasilla Mixe, a special smoke-dried chili that grows in a cloud forest. For this serve, the chili’s pleasantly spicy, vegetal notes are balanced out with the zesty, bite of ginger.

  • Releases: The Story of Ayuuk
    Releases: The Story of Ayuuk

    Releases: The Story of Ayuuk

    The story behind Ayuuk, our smoke-dried Pasilla Mixe spirit, as told by Lars Williams. The images were taken by Arthur Couvat during a trip to the Sierra Norte mountains in September 2019.

  • “Behind the Spirits”: a short film by Arthur Couvat about Empirical
    “Behind the Spirits”: a short film by Arthur Couvat about Empirical

    “Behind the Spirits”: a short film by Arthur Couvat about Empirical